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Festival of Marketing
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At Xeim Labs, we accelerate the effectiveness of marketers targeting marketers. We are a single access point to Xeim’s unrivalled community of marketing professionals, and we make it easy for you to use all our instinctive, editorial talent to reach your audiences.
Advising, informing and connecting the modern marketer
monthly engaged audience
Digital and eCommerce
123,350
Agency
1,319,661
Marketing
1,256,175
Creative
3,479,808
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Right people, right message, right channel
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Enabling our clients access to… 6.3 million touchpoints
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Overlay with third party data to ensure we reach your target
Utilise our Editorial Expertise
Thought leadership & lead generation objectives
Lead Generation
Support your broader Lead Generation objectives and grow your SQLs
Virtual Events
We will help you curate your own bespoke online event by partnering with any of our market-leading brands. Our virtual events program will deliver insight, learning and inspiration from some of the world’s most innovative marketers and brands, providing answers to some of the big issues marketers and ecommerce professionals face and advice on how to better serve your customers and company.
Webinars
Webinars are one of the most powerful thought leadership tools we have across Xeim. Co-host your own webinar with Xeim's award-winning editorial team. We'll send a dedicated email campaign to deliver a pre-agreed number of registrants, and details of all leads will be shared with you after the event.
Content Syndication & Lead Nurturing
Showcase and syndicate your content on Xeim's online resource hub, The Knowledge Bank, to target an audience of highly engaged marketing and creative professionals.
Thought Leadership
Position you as Thought Leaders within your industry & amplify your content
Research
We can produce many different types of research reports from ‘Survey Based’ through to ‘Point-of-View’. We’d provide an end-to-end service – from the initial brief, to structuring, writing and delivering a report in an Econsultancy designed template. These are data-driven reports, of between 10-15 pages in length, incorporating existing Econsultancy research and third-party data.
Content
We will build a native content series across Xeim regarding key themes suggested by Xeim that are in line with your messaging. These articles can be purely authored by us, with key contribution from you and provide a perfect opportunity to put your business at the heart of a relevant theme, in order to shift perception of the platform and increase the awareness of your company’s audience.
Multi-platform formats
We can also work with you to create a podcast series, bespoke videos and more. These multi-platform formats can be completely bespoke and will be available for the wider marketing community. They will be promoted across Xeim’s relevant sites, emails and social channels.
Our virtual events support Xeim Labs thought leadership and lead generation capabilities
Use 2 distinctive approaches to create a comprehensive programme to support your businesses marketing objectives
Xeim Labs will…
How we are evolving the Xeim Labs event programme throughout 2022 which will underpin our Lead Generation and Thought Leadership capabilities
Xeim’s event programme
Across five events in 2021, FoM and Econsultancy Live will offer insight, intelligence and inspiration into how to be a more effective marketer now and in the future
MAR
The Festival of Marketing Presents: “The Bottom Line” The event will help marketers determine what to focus their time and money on 23rd – 25th March 2021
APR
Econsultancy Live Presents: “What’s next for Customer Experience?” The event will look at CX in a period of rapid evolution in digital and Ecommerce 27th – 28th April 2021
awards21
MAY
Oystercatchers Awards 2021 Dates TBC
JUN
The Festival of Marketing Presents: “Fast Forward” The event will help marketers navigate the future of their job, team and brand 8th – 10th June 2021
SEP
Marketing Week Masters Dates TBC
OCT
The Festival of Marketing Presents: “The Year Ahead” The event will provide a toolkit for success from strategy to execution 18th – 22nd October 2021
NOV
Econsultancy Live Presents: “The Future of Ecommerce” The event will help digital marketing & ecommerce professionals navigate the future Dates TBC
DEC
© MMXXI X—LABS
As a sponsor, you’ll have the chance to act as the expert in your chosen content session, while also delivering first-hand insight into how marketers feel about key aspects of the topic. Partner with us to gain access to an audience of senior marketers and digital professionals from global brands, with significant buying power. Want to be one of our expert partners or need more detail on how to get involved?
HEADLINE
DAY PARTNER
CONTENT SESSION
ROUNDTABLES, WORKSHOPS & MASTERCLASSES
The top tier partnership is integrated with a content partnership across Xeim’s market leading brands, It includes multiple activations, targeted networking opportunities and premium branding.
Closely align yourself as the expert of the day’s learning outcome, with a limited amount of days available, this opportunity is extremely limited.
Become fully integrated into the very DNA of Econsultancy Live. Promote your industry expertise by speaking within one of content streams.
Showcase your specialism in a more interactive and intimate setting. Econsultancy’s delegates will match your company’s criteria.
We will give you access to Xeim’s expert editorial team, to ensure your content really resonates with our delegates, whilst complimenting the wider agenda
Rav Dhaliwal CMO easyHotels
Cheryl Calverly CEO Eve Sleep
Brent Smart CMO IAG
Alessandra Bellini CCO Tesco
Rupert Bedell VP Marketing American Express
Russell Parsons Editor Marketing Week & Festival of Marketing
Suki Thompson Founder Oystercatchers
Nils Leonard Founder Uncommon
Paul Pomroy UK CEO McDonald’s
Yilmaz Erceyes CMO Premier Foods
Chloe Pierre Founder
Tracey Follows Futurist
David Wheldon Former CMO
Gina Miller Co-Founder SCM Direct
Vicki Maguire Chief Creative Officer
Adam Zavalis Brand & Marketing Communications Director, Boots
Ines Ures CMO Deliveroo
Tom Wallis CMO Gousto
Ella D’Amato CMO Notonthehighstreet
Helen Edwards Founder Passionbrand
Mark Ritson Marketing Week Mini MBA
A snapshot of Econsultancy live attendees
Our 2021 audience will mirror the quality of our previous events
92%
managerial and above
with budget responsibility
countries tuned in
average views per session
88%
51
285+
Econsultancy Live delves deep into the opportunities digital provides and how to exploit them
With a combination of lively panel discussions, insightful content sessions and a powerful audience of senior marketers and global brands in attendance, we are confident that with the two Econsultancy Live events will be the best yet. Econsultancy Live offers you the opportunity to act as the expert on their chosen topic and generate actionable leads from marketers with real buying power.
Speakers
Sponsors
Who attends
Partner journey
Find out more
Attendees included:
Econsultancy Live: “Customer Experience 2021" 27th – 28th April 2021
Partner Journey Example
JAN
FEB
Oystercatchers Awards 2021 Lorem ipsum dolor sit amet Dates TBC
JUL
AUG
Marketing Week Masters Lorem ipsum dolor sit amet Dates TBC
Oystercatchers Awards 2021 Lorem ipsum dolor Dates TBC
The chaos of 2020 has left marketers and digital professionals re-evaluating customer needs and customer journeys. With that in mind, ‘What’s next for CX’ and ‘The Future of Ecommerce’ aims to help you create seamless and engaging online experiences, build human relationships with customers, and bridge the gap between brand and data. The events will help also digital marketing & ecommerce professionals navigate the future.
We will deliver insight, inspiration and intelligence from some of the world’s most innovation marketers and brands, providing answers to some of the big issues’ marketers face and advice on how to better serve your customers and company.
With digital acceleration setting the agenda for customer experience, the challenge for both B2B and B2C brands is in bringing it all together; tech, customer service, privacy, purpose, emotion, logistics. So, who will win in 2021? What does omnichannel mean now? Will this be the year of ecommerce-first strategy? Which brands are taking a whole-business view of customer experience? The first Econsultancy Live event of the year will ask ‘What’s next for CX?’, bringing together thought leaders, brand marketers and digital professionals to discuss a topic that, after years of approaching buzzword status, suddenly feels more relevant than ever. Make Econsultancy live part of your marketing strategy for 2021
Bespoke Content Strategy
Masterclass
leadership summit
awards
Xeim Creative aims to demonstrate the power of creativity and creative thinking to improve the world we live in and enhance businesses and organisations
Creative Audience
The Xeim
Creative Review – A Unique Positioning
Creative Review – Overview
Audience Personas and Interests
300K+ creative professionals from agencies & in-house brand creative teams, 245K online users per month, 38k email subscribers, 3m followers on socials
The Creative - From advertising and design departments ○ Keeping up with industry trends to maximise campaigns' impact ○ Position their brand within the cultural and creative landscape
The Freelancer - Illustrators, photographers, web developers, graphic designers, copywriters ○ Inspirational content ○ Trends and ideas ○ Tech, tools, new ways of working ○ Being part of a community
The Creative Director: Managers + Senior leadership from creative / advertising agencies and design studios ○ Explore the future of creativity ○ Learn about innovative commercial work ○ Maintain excellence & leadership through industry trends
The Graduate: Junior creatives and graphic design / visual communication graduates ○ Understand current challenges ○ Tips and recommendations to develop their skills and industry knowledge ○ Grow a network
Targeted Display Advertising
To further ensure your content is seen by their targeted audiences, we will use our most impactful display units throughout the campaign that can be used to promote content and drive the relevant audiences
We will provide you with a selection of our high impact display units to use through the whole campaign across Creative Review and/or Design Week
Premium print placements are also available in Creative Review (6 issues/year)
Xeim will monitor creative effectiveness and make recommendations on amendments
We will use the suite of assets to enhance your content and other campaign elements to ensure we are promoting the campaign to the relevant audiences
○
Sponsored Content
Creative Review Editorial team will work with your team to create a content piece that is designed to raise awareness of your campaign and engage our audiences. Alternatively, you can create the copy and assets and we will edit accordingly then submit for approval. This campaign is led by Creative Review however we can also offer you access to our sister brand Design Week. Your content will be live on Creative Review and/or Design Week home pages, and all relevant sections of the websites along with promotion across email, display and social channels. This evergreen content will also remain searchable on the site. We will promote the content piece across our social channels and it will be the leading story on the daily newsletter.
○ 2 x tweets on each brand (Creative Review and/or Design Week) ○ 1 x Instagram post with up to 5 images on a carousel ○ 1 x post in daily newsletter for each brand ○ Permanent presence on website
click to view
Newsletter Advertising
A email-led content partnership, accessing the most engaged audience.
Solus email, a third-party email dedicated to your campaign. 24k opt-in subscribers across the Design Week and Creative Review database. Co-created content and assests working in partnership with the team at Xeim. Sponsorship of weekly e-newsletter, Design Week (80k subscribers) or Creative Review (38k subscribers)
Further Opportunities: Bespoke Partnerships
CONTENT SERIES SPONSORSHIP
Align with leading voices in creativity and topical content addressing challenges in the industry. Prestigious brand association with an established and trusted publication Deployed by our editorial team, year-round across: ○ Monthly written pieces ○ Webinars and podcasts ○ Multimedia and eye-catching formats
HIGH IMPACT MEDIA PARTNERSHIP
Create a strong link with creatives through a bespoke media partnership with one of our flagship events. Live, print and digital exposure, unlocking social media e-newsletter access to maximise reach.
ORIGINAL CONTENT CREATION
Use our guidance and expertise to engage our audiences through a unique perspective and storytelling. We create compelling reports, surveys, white papers, educational and inspirational pieces. We can also help you to shape a session at Creativity Next to reinforce your thought leadership.
Creative Review is the global leading title for creative professionals. Creative Review curates and critiques the best in commercial creativity. Our readers have traditionally come from the graphic design and advertising industries and related crafts, but also incorporate in-house design and marketing teams, and the wider creative industries (fashion, architecture, film & TV, publishing, tech, music, art and culture). Online Statistics ○ 245,000 unique monthly users ○ 38,000 daily newsletter subscribers ○ 36% Agency / 33% Brand side ○ 47 % Director level and above ○ 3 million + followers on social media Print Statistics ○ 20,000 readership
Whether you want to raise your brand’s profile with unrivalled exposure, or you’d like to inspire prospects with engaging thought leadership content across our online platforms – we’re here to help.
Get in touch to find out more.
Be part of a unique experience, with outstanding opportunities to showcase your brand and expertise, entertain visitors, endorse talent and get virtually face-to-face with the industry, the Festival is an experience you won’t want to miss. Integral to Festival, our sponsors are true experts in their fields. Are you interested in sharing your marketing and business solutions in 2021? To find out more of what we can offer, contact us now and we will be in touch!
A snapshot of the Festival attendees
89%
brand side responsibility
79%
330+
The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together
As the largest global event dedicated to brand marketers, the Festival reflects the very nature of marketing – seamlessly blending inspiration and practical application. Following the success of October’s digital Festival of Marketing, we’re proud to present a series of three Festivals taking place in 2021.
The Festival event programme will provide a platform for the brightest and innovative minds in marketing to come together three times a year to discuss the biggest issues and deliver best practice on universal challenges.
Festival of Marketing 2021 events
The Bottom Line
23rd – 25th March 2021 Over three days, you will hear from some of the most innovative marketing organisations and insightful marketing thought leaders in a mix of provocative, practical and punchy sessions that will help marketers make more effective decisions, maximise opportunities and more accurately measure success. As well as testimony to what works and how success was achieved, we will also look to present challenges to received wisdom.
Fast Forward
8th – 10th June 2021 A digital event that will offer much needed perspective on what the future holds for you, your team and your brand. We will ask and look to answer the big questions on the future of your brand, your job and the way you work. This isn’t an exercise in specious future gazing but an honest look at what will and won’t change and how to prepare.
The Year Ahead
18th – 22nd October 2021 This is the third in a series of three Festival branded events in 2021 designed to help those in the industry deliver greater effectiveness now and in the future. In March, “The Bottom Line” will help marketers determine what to focus their time and money on. In June, “Fast forward” will help marketers navigate the future of their job, team and brand. In October, “The Year Ahead” will provide a toolkit for success from strategy to execution. Together they will offer marketers a 360 degree view of what’s needed, what works and what’s next.
Fast forward
the year ahead
presents
Our 2021 audience will mirror the quality of our previous Festivals
Make Festival part of your marketing strategy for 2022
The top tier partnership is integrated with a content partnership across Xeim’s market-leading media brands (Marketing Week, Econsultancy and/or Creative Review). It includes multiple FoM content activations, targeted networking opportunities and premium branding.
Become fully integrated into the very DNA of the Festival: its outstanding content. Promote your industry expertise by speaking within one of content streams.
Showcase your specialism in a more interactive and intimate setting. The Festival delegates will match your company’s target criteria.
Only at FoM can you:
Meet 4,850+ most tuned-in senior marketers
Maximise your brand exposure
Showcase your expertise and insight
Align your organization with exceptional content and thought-provoking sessions
Build relationships with new and existing customers
Collect premium data
Be part of something different
Our 2022 audience will mirror the quality of our previous events
With a combination of lively panel discussions, insightful content sessions and a powerful audience of senior marketers and global brands in attendance, Econsultancy Live offers you the opportunity to act as the expert on your chosen topic and generate actionable leads from marketers with real buying power.
With brands having to face new challenges daily, Econsultancy Live aims to bring digital marketers and ecommerce professionals together to really help focus on learning, inspiration and collaboration. Across the pillars of online advertising, customer experience, data and measurement, and ecommerce we will be exploring topics such as:
• Customer insight • Humanising data • Social commerce • Performance marketing • Ecommerce conversion • Optimising customer journeys • Acquisition and retention during recession • Understanding the creator economy.
Why is this for partners? We relish partners that can illuminate the roles of tech, strategy, skills and structure in digital marketing and ecommerce success; demonstrating through client case studies, fresh insights, and lively discussions how brands are powering growth today.
appointments booked every month
10k
Top UK B2B Marcomms Agency
#8
CMOs & Agency CEOs
1000+
monthly users
660k
250k
attendees
5000
390k
MarketMakers is the UK’s number 1 B2B telemarketing agency. As industry leaders in lead generation, appointment setting, inside sales and data services, we are the driving force behind our clients’ business growth.
Driven by innovation and passionate about delivering campaigns that combine creativity with measurable revenue outcomes, Really B2B supercharges clients’ demand generation strategies. Using an award-winning formula of bold creative, innovative strategies and right-fit technology, we support global brands and SMEs to achieve their business growth goals.
As the largest global event dedicated to brand marketers, the Festival reflects the very nature of marketing – seamlessly blending inspiration and practical application. With amazing headliners, 12 stages of content, insightful speakers and the Festival City brimming with ideas and solutions to your challenges, you will be part of an experience like no other.
As one of the UK’s leading intermediaries, Oystercatchers are at the heart of marketing transformation. We believe the right team, right ways of working and right agency partners transform business performance, to create and deliver growth in a constantly evolving landscape. We deliver agency search and selection, consulting and advisory services, and we support, inform and inspire our community of senior marketers through networking events and thought leadership, from the Oystercatchers Club.
Bringing the creative community together since 1980, Creative Review curates and critiques the best in commercial creative across the globe. With a 30,000-strong daily newsletter subscriber base, Thinkers, Makers, Leaders and Learners look to us for insight and inspiration across all disciplines, connecting brilliant minds to make brilliant things happen.
Econsultancy is a globally recognised destination for digital marketers, helping organisations understand and respond to the digital advancements shaping their industries. Through a mixture of research, training and events, our unique solutions bridge the gap between strategy and action. 600,000 unique monthly users and 110,000 daily newsletter subscribers look to us for best practice.
As the UK’s most influential marketing title, Marketing Week is the essential destination for every marketer and offers unrivalled coverage of the industry’s biggest issues. We can propel your brand through access to 390,000 unique monthly users and 75,000 daily newsletter subscribers.
Xeim Labs — the power of one
To capitalise on pioneering insights on the market, audience and industry, use Xeim Labs as your single access point to an unrivalled community of marketing professionals.
Click on the logo for more information on our portfolio of marketing brands
Count on Xeim Labs…
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Through our virtual events, comprehensive research, and lead generation capabilities, we’ll support your goals and will make sure you grow your SQLs this year. Get in touch below, and we can chat about how we can help you achieve your marketing and business goals
A recent survey from LinkedIn shows 96% of B2B marketers do not measure impact beyond six months, why is this? What is stopping B2B marketers? And what are the consequences? At our last Festival of Marketing event, we were joined by Jim Clark, Commercial Research Director at Xeim Labs, Laura McHenry, Senior Director of Marketing and David Nisbet, Regional Vice President at Tealium where they explored how to balance ‘brand’ with lead gen and sales activity, where time and budget should go, and how you can prove the financial value of brand building.
brand building and short-term lead gen
At Xeim Labs, we accelerate the effectiveness of companies looking to target marketers and decision-makers. We are a single access point to reach Xeim’s unrivalled community of marketing professionals. Through our leading brands including Econsultancy, Marketing Week and Festival of Marketing, working with us gives you access to content-led solutions, insights, audiences, and outcomes. If you have any burning questions off the back of this session, we would be delighted to speak to you – just drop us an email at partner@xeim.com and we will get back to you as soon as possible.
How to strike a balance between long-term
